Digital Marketing Certification & Training

Become a digital marketing expert, The most advanced digital marketing course in India

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Digital Marketing Courses in India

  • Search Engine Optimization
  • Google Adwords/PPC
  • Content Marketing
  • Web Analytics
  • Social Media marketing
  • E-mail Marketing
As individuals began utilizing different online networking platforms,smart telephone business sector and applications market has developed up.So now organizations began selecting computerized media experts to influence their business utilizing web promoting procedures

Search Engine Optimization

  • How Google Search Engine works Brief Overview?
  • Introduction to Google Algorithms Till Date
  • Importants of SEO

OnPage Optmization

  • Introduction to On-page Optimization
  • Keyword Research
  • URL Structuring
  • URL Redirection
  • Title Tag & Meta Tag Optimization
  • Headings Tags {H1 to H6}
  • Image Naming, Image Title and ALT Tags Creation
  • SEO Friendly Content optimization
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • Site Tracking Tools Integration (Google Search Console and Google Analytics)

Off-page Optimization

  • Introduction to Off-page Optimization?
  • What are backlinks and It's importants?
  • How to acquire backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • Google Algorithms and Backlinks
  • How to create content for Backlink Creation?
  • Tiered Link Building
  • Search Engine Submissions
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds

Web Analytics - Fundamentals

1. Introduction to Web Analytics

2. Unit 2:
  • Getting started with digital analytics
  • The importance of digital analytics
  • Core analysis techniques
  • Conversions and conversion attribution
  • Creating a measurement plan
3.Unit 3:
  • Understanding and using Google Analytics data
  • How Google Analytics works
  • Key metrics and dimensions defined
4. Unit 4:
  • Collecting actionable data with Google Analytics
  • Creating an account
  • Understanding your account structure
  • Setting up basic filters
  • Setting up goals and ecommerce
  • Collecting campaign data
    • 5. Unit 5:
      • Navigating Google Analytics reports
      • Reporting overview
      • Audience reports
      • Acquisition reports
      • AdWords reports
      • Behavior reports
      • Custom reports and dashboards
      6.Unit 6:
      • Navigating Conversions reports
      • Goal Flow report
      • Ecommerce reports
      • Multi-Channel Funnels reports

      Google Adwords/PPC

      • Introduction to Adwords/PPC
      • Why Adwords?
      • Adwords Exam An Overview
      • Adwords Fundamentals
      • Search Advertising
      • Display Advertising
      • Video Advertising
      • Shopping Advertising
      • Mobile Advertising

      We are not concentrated on number of batches we provide quality education,which is research oriented with continuous assessment with student friendly trainers.

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